Google Adsense: How Much Money You Can Make and URL Channels Explanation

How Much Money Can I Make With Google Adsense?

How much do you want to make?  How hard do you want to work?  And how much time do you want to spend working the Google Adsense program?

These are the questions you must ask yourself in order to answer that question.

Look at it this way: how many business opportunities come your way where the only requirement is hard work and the time it takes to work hard?  Not many.  Almost any business venture requires some kind of start-up money.

If  your total earnings is showing 0.00 after a week, not to worry.  Keep reading and learning and working.  If however, you’re still showing 0.00 after a month, it may be time to implement some of those optimization tips you’ll find on the Google Adsense Support Site.  Play around with the placement of the ads on your site.  Consider changing the colors.  Look again at the content. Is it interesting?

As with any other business, with the Google Adsense program, the sky is the limit. Work hard. Work smart. Have fun.  After all, you’re the boss.

What Are URL Channels and How to Organize Them in Google Adsense

URL Channels allow you to view detailed information about the performance of your  Adsense for Content pages.

Suppose you have a blog at writingup.com and you also have a blog at bloggerparty.com. It might be interesting and profitable to track which one is getting more clicks.  Log in to your Adsense account and click on Adsense for Content.  Scroll down until you see Channels and click on manage channels.  You may need to scroll up when the next page loads.  Under Manage URL Channels you would type writingup.com and click on Create New Channel.  You will immediately see writingup.com in the Active URL Channels dialogue box  Now type in bloggerparty.com in the same channel text box and again click on Create New Channel.  You now have two channels and you will be able to track your progress on each channel.  You can view channel reports from the Advanced Report page under the Reports tab.

Choose Adsense for Content, choose the date range and then select the Channels Data radio button. Choose any number of active channels by holding down the CTRL key. Next click on Display Report.  It’s as easy as that.

To SEO or To PPC?

The online community is definitely a large market place that you cannot ignore, especially if you have an internet business. There are thousands if not millions of consumers that you can tap in the internet.

At the same time, the internet also poses a quite different challenge. The easy access that internet provides also gives you as much competition as you can imagine. It is too crowded and congested. Having a website is not enough to make your business running and able to compete. You must take other alternatives to give way for the online community to access your website at any rate or chance possible.

You have to expose your website. Make it known. It has to be visible. It has to be frequently targeted by consumers and surfers. Invest in marketing your internet site.  There are basically two options available to you, the SEO and PPC. These two are probably the most desirable alternatives you can get for your internet business as strategy for search engine marketing.

1) SEO

SEO stands for Search Engine Optimization. Some researches indicate that 60% - 70% of internet surfers and users actually resort to using the Google search engine to find and locate web sites and pages, for any topic they desire. SEO is the process taken to make sure that the internet uses will find your website when ranked among the top results of a search. This way you can make sure that you will be visible and can clearly stand out from the rest.

To get a search engine optimization, you will have to build on your own internet site frequently hit internet links to web site pages. The process will involve IBLN or Independent Back-Linking Network, wherein hundreds or even thousands of pages will be utilized to promote a particular website of a client.

In SEO, there is no need for you to pay for the clicks although it will require you to spend time doing research to get a favorable combination of ads and target audience. The SEO process is a long term one. It requires months, 6 months at the least, before the proper outcome is fully achieved, but once the goal is accomplished, you will definitely get a steady source of profit.

2) PPC

PPC means Pay Per Click. It gives way advertising on a search engine. These are sponsored listings that you see whenever you make a search. There will be a charge whenever a visitor or web surfer clicks on any of your ads. There will first be a bidding process. The highest bidder for the price per click will definitely get the chance to be first listed in the search engine.

With this kind of advertising, you can still basically control your campaign as you get to create your own ad. You will also manage the target audience and still stay within the bounds of your budget. Most of the providers of PPC advertising will allow you to specify the target market, either by topic, industry or geographical location. You can also very well check if your ad gets to be shown at all and if it is competitive with the rest.

There are some guaranteed benefits when you get to maximize the PPC strategy.

1) PPC lets you advertise to the whole of the online community. It is also relatively easy to set up.

2) At first glance, PPC advertising may seem very expensive. Could it possibly happen that someone out there will go on clicking on your ad? This will definitely give you a large bill without the expected profit on your part. If this provides a lot of worries, be rest assured that there is a protection for you. Networks are able to recognize fraudulent clicks.

3) You can also set a budget for a certain period. The moment your budget has been used up by the target number of clicks, your ads will no longer be displayed until the next period you want it again displayed.

4) You will also be able to adjust well to changes in market demands and trends.

In deciding which of the two strategies will work right for you, think of your goals and of your resources. They definitely offer benefits and advantages that will work for your good. The better way to approach this two is to evaluate according to your short term and long term plans. Take the PPC course for your short term goals and choose SEO if you have long term ones.

There world is out there for you now. Just make sure you do what will work best for your entrepreneurial endeavors and visions. The secret to success lies in your hands. Just study your options well and you’ll get exactly what you want.

PPC ADVERTISING: HOW TO MAKE YOUR BUSINESS "CLICK"

PPC stands for Pay Per Click - a popular advertising technique on the Internet. Found on websites, advertising networks, and especially on search engines, PPC advertising involves sponsored links that are typically in the form of text ads. These are usually placed close to search results, where an advertiser pays a particular amount to visitors who click on these links or banners and land on the advertiser's web page.

In essence, PPC advertising is all about bidding for the top or leading position on search engine results and listings. Advertisers do this by buying or bidding on keyword phrases that are relevant to their products or services - the higher the bid, the higher the spot on the search results, the more the people will find the ad (and click on it) to go to their websites (this is why some people call it "keyword auctioning"). Advertisers would then pay the bidding price every time a visitor clicks through the website.

PPC advertising is also known under the following names/variations:

• Pay per placement
• Pay per performance
• Pay per ranking
• Pay per position
• Cost per click (CPC)

PPC advertising is usually done with the following standard procedures:

1) Setting up an account and/or deposit funds.

2) Creating a keyword list.

3) Choosing (and setting up) an account with a PPC search engine.

4) Bidding on the ad placement, including the search result words or phrases.

5) Writing out an ad copy.

6) Setting up the 'landing pages' for your ads.

7) Placing the advertisement in the search engine.

There are many benefits to Pay Per Click advertising, making it an effective way of promoting a business 'online'. Some of them are listed below:

• Get launched immediately. PPC advertisements are implemented very quickly - they can go 'online' within an hour after winning the bid and paying for it.
  
• Obtain specific, pre-qualified, and quality traffic. PPC provides you with a quality or a well-targeted traffic. Visitors are narrowed down into 'qualified' people who are actually looking for specific products and/or services that you offer - those who are more likely to become a 'lead' (a convert) and complete a transaction (either by buying your product or subscribing to the service that you are offering.
  
• Widen your reach. PPC advertising provides additional traffic to your site, aside from the natural or "organic" search engines.
  
• Track your investment. PPC advertising makes use of a tracking system that will determine exactly who comes to the website and what they do once they arrive - the length of their stay on the site and the number of pages (including the actual pages) that they view. These are valuable tools in determining statistics such as return on investment (ROI), acquisition cost-per-visitor, and conversion rates (the percentage of visitors who are converted into customers or leads).

Below are some important things to consider when planning on a pay per click campaign:

1) Know your product. Take an inventory of the product and/or services that you have to offer (before anything else).

2) Stay within the budget. Determine your daily or monthly budget; and stay with it. This means keeping your budget in mind, avoiding bidding wars if possible.

3) Bid just right. Know how to bid right - a bid that is too high can exhaust all of your money, while a bid that is too low can make you lose that spot.

4) Watch the bottom line. Measure your profit margin against your spending or expenses. Know when to stop and terminate your PPC program - if you spend more on advertising but have little or no sales at all.

5) Find the right keywords. Decide which keyword phrases to opt and bid for. Do some keyword research, either by actually looking at existing search terms or with the use of online keyword suggestion tools, to know which terms are mostly used when searching for items that are related to your business. Focus on specific keywords, not on general ones.

6) Write effective ads. A good PPC ad is that which can persuade and move a searcher. There are several approaches to this:

• Discount offers
• Testimonials
• Celebrity/famous endorsers
• Money-back guarantees
• Free trials or sample offers
• Freebies
• Reverse psychology
• Major benefits ("Lose weight")
• Direct instructions ("Click here")

7) Maintain a professional-looking site. Your web content should be regularly updated and checked for spelling and grammatical errors. There should be no broken links or images. The website should be simple - designed in such a way that it will be easy for visitors to navigate and load. Include contact details to create a good impression among potential customers.

Done properly, PPC advertising can be an effective marketing tool that will maximize the return on your investment.