SEO Services and Black Hat SEO
Most SEO services generally don't use Black Hat search engine optimisation techniques. However, there are many clients who require instant result. In many of those cases, SEO services use unethical techniques to get quick result in terms of rankings in search engine results page (SERP). Are these techniques good or bad? Can these techniques attract punishment from leading search engines like Google? If it is bad, then why is it so? Do you know whether your SEO services company is using this techniques to get a better rank for your website? Have you checked this aspect with your website design and SEO Company? If this is the first time that you are hearing about this technique of SEO then the time has come for you to know more about them.
Black Hat SEO - What is It Anyway?
There is no single technique of Black Hat SEO. Some programmers and SEO managers chalk out plans to bring your site to the top of a search result or in the first few pages of search engines within a very short period of time, say, a week or so. This type of thing can also bring millions of followers, traffic and more in a strikingly short period of time.
Google and other leading search engines don't like these types of unnatural ways of optimisation. This is the reason why SEs punishes those websites that use Black Hat techniques.Do you have Any Idea on the Tricks Used in Black Hat SEO?
There are many Black Hat techniques used by the SEO services. Some of the well known names are given below:Stuffing of KeywordsIn content, it is desirable to insert targeted keywords. However, the keywords should be placed so that the entire content does not look unnatural. However, there are many SEO services that stuff content with excessive keywords. The crawlers index these pages or sites and give instant higher result to them, as they are not able to understand the natural aspect of content. Crawlers are software having algorithm of the search engine. This is one of the most Black Hat techniques.
Text Remains Invisible
This is another sophisticated way of keyword stuffing. The keywords are written in white text on a white background. To attract SE crawlers, this kind of Black Hat technique is used.
Doorway Pages
This is a fake page, which cannot be seen by the users. These pages are solely meant for the SE spiders and not for users. Development of doorway pages can attract Google spiders and consequently get higher rank in targeted search engines.
Automated SEO
There are some unethical SEO services that may tell you that automated SEO services can get you quick ranking on targeted keywords in search engine. If you hear anything like Seonuke or Scrapebox then avoid it. These types of unhealthy practices are abhorred by the leading search engines like Google. Getting backlinks in a very quick manner and also in an automated way is considered as bad practice by Google. Hence, you should avoid it.
If you want to protect your website from the wrath of Google or leading search engines then spot the Black Hat techniques used by your SEO services company and avoid them completely.
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